Website Styling | Designing your site to seduce visitors

First impressions count! Make yours fab

It may have come quite a way down in our list of things to consider, but designing a website that is visually appealing and delights the visitors is still one of your top priorities.

So you may be wondering why it's taken us so long to get around to it!

Truth is that just like building your hotel, although you will have the idea in mind of how you want the finished result to look, you need to make sure that the architects and builders have done a good job before the decorators step in.

 

What makes a great design? How long is a piece of string?

It would be great if I could give you the formula for a great website design ... just follow A,B,C and you'll bowl the punters over.

Sadly there is no magic formula ... well not that we know anyway.

 

Consider your potential target visitors

The rules are like any other product design:

• Design for your intended audience - think chic hotel or bed factory
• Design for your product - expensive and exclusive or cheap and practical
• Keep it simple - remember that visitors are in a hurry
• Keep it consistent - people like to know what to expect as they move around

 

Consider using a professional

I really do believe that a great looking website that reflects you and your product will enhance your business's success rate.

Professional graphic designers know how to use 'fonts', 'Colour', 'Size', 'Space' and they know what the current and future fashions are.

 

Consider your image and overall look and feel

Using a professional can help to 'Brand' your business and give it a consistent and professional image.

The design can be used across all of your business ware from the website and stationary to 'T' shirts and other branded products.

 

Start by surfing the web and ripping up your magazines

Getting inspiration couldn't be easier now days.

There are so many great looking websites and printed brochures, magazines, flyers etc out there that you are sure to have a few favourites already.

Graphic designers will ask you if you have any ideas. If you can show them a scrap book of colours, fonts, shapes and images that you like and that reflect the look and feel that you would like your brand to deliver then they will have a much clearer idea of the look they need to develop for you.

 

Where to now?

Almost time to launch the site ... hang on how do you get your fantastic new site out there on the world wide web? You need to find a web hosting company that will ensure that your site is always live and out there to be seen.

Next read about how to choose a great web hosting company to ensure that your website gets seen.

 

Call us to set up your initial consultation: 07941 22 75 96

Web Coach: We know you're running a business not a website!