Writing Website Content | Giving Visitors What They Want

Get creative but keep visitors reading

Classic misconceptions of writing for websites:

• Visitors read every word
• Visitors are interested in your point of view
• Visitors read logically from start to finish
• Visitors wont notice the odd error or two
• Visitors know what your site is about

 

Here are some facts:

• Visitors are in a hurry when surfing the internet
• Visitors skim read, usually only headlines and first sentences
• Visitors only read down to the fold ... as far as the screen view shows the page
• Visitors jump pages of a website in no particular order
• Visitors don't like reading off a screen
• Visitors like bullet points or lists

 

Cut your copy by half then cut by half again

You may have a lot to say but try and say it in as few words as possible.

 

Use your most important keywords

I am often asked how to write good copy.

Well other than my points above the most important element is ensuring that you use the keywords that your page is all about.

Remember I told you to focus on the words that your customers will use to find you. Well now is the time to use them.

Include your most important keywords in your pages title and in the first paragraph of that page.

 

How many words are enough?

I suggested that customers don't read much beyond the fold, that's the view of the screen before you begin to scroll down.

So that should be your goal.

Depending on the size of the font, I would suggest anything between 250 and 500 words.

 

Writing is an art but the more you do the better you become.

Time to take a look at choosing the right domain name for your website.

 

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